Best Places to Buy Authentic Hakone Ekiden Merchandise Online in 2025

Looking for authentic Hakone Ekiden merchandise? Here’s your ultimate guide to scoring official gear!

**Year-Round Retailers**
**Tokyo Hotspots:**
– Mizuno Tokyo (Flagship Store)
– Mizuno Yaesu Underground Shopping Mall
– Mizuno Keio Shinjuku
– Super Xebio (Sports Specialist)

**Hakone Treasures:**
– 7-Eleven facing Hakone-machi Port
– Hakone Ekiden Museum (Must-visit for fans!)
– Race day pop-ups at start/finish zones

**Limited-Time Opportunities**
– Mizuno Yokohama (Dec 20–22 only!)
– Convenience stores along the race route
[❤️ Pro Tip] Not all locations offer tax-free shopping.

**International Fans Rejoice!**
Can’t make it to Japan? Proxy shopping is your best bet! While fees vary between services, I’ve helped global fans secure merchandise for 4–5 years—DM me for personalized assistance.

While university stores and the official website exist, these options offer the most straightforward shopping experience. Happy hunting for your perfect Ekiden keepsake!